Web Editing and Writing Advice | Twenty-Two Consulting

Help!

Does any of this sound familiar?

You have tons of notes for great social media or blog posts but you don’t dare publishing them.
Worse: you have published them but no one seems to be interested.
You have written your website content but you are wondering: is the message clear and the copy typo-free?
Your Product page must be on strike because it is not converting.
You have a website but you are wondering if it is any good?

Proofreading and editing

Bring your work to the next level

Whether you have good writing skills or not, having a fresh pair of eyes looking at your work is invaluable. If you don’t want your prospective customers to be put off by typos, spelling or grammar mistakes, hiring a proofreader is your answer. If in addition to be concerned about errors, you are wondering whether your text catches the attention and sends a clear message, leaving your reader wanting to buy your product or book your services, then an editor is what you are looking for.

I can review your text to ensure it is faultless, tells your story convincingly and remains on brand.

Writing advice

So you can feel comfortable doing your own writing

You blog or post regularly on social media but you are not sure your texts are carrying their weight? Maybe they are not getting the reactions you expect despite having enough of an audience? But you can’t afford to hire an editor for every single thing you publish. If so, it sounds like getting some professional writing advice could help. If you are looking for practical tips based on your specific writing needs, I can look at a selection of your work and help you.

I will tell you what you do well and what you can improve on and how, so you can take your writing to the next level.

Website review

To make sure your website does its job

You have had a website for 6 months or more, you have been promoting it and it is getting visitors, but for some reason, they are leaving it as soon as they are getting on your Homepage. Or they are not staying for long on your Product page, even less buying. Or only a few of them are booking your services. Maybe you keep getting the same questions from prospective customers even though all the information is on your website, and answering them is costing you time. This may mean various things: your messaging is not clear on the value you offer, the information flow is not optimized, your calls to action are confusing or all over the place, etc. Basically, the time, effort and money you put in your website are going to waste.

I can review your website and advise you on the aspects you need to optimize so it fulfills its mission.

They talk about me

"In my role as a startup founder, I do not have much time to spare but how we represent our brand is essential for attracting the right audience. I had the pleasure to work with Laurence on growing our brand. Laurence reviewed and optimized every page of our website. Her attention to detail and ability to clarify meaning was essential to increase user engagement. She made strong recommendations to improve the flow and the content of our website. She even wrote custom content aligned with our brand and with targeted calls to action. Ultimately, working with Laurence is a fulfilling partnership and I am grateful for her contributions to our team."

"I needed an urgent revision of the editing of my site content and a flyer which I wanted to launch the next day. I contacted Laurence and asked her to help me. In spite of her busy schedule, Laurence fitted my request in her work plan, and started to work at it immediately. The work was done with professionalism, presented clearly, on time and with kindness! I appreciate very much Laurence’s knowledge of the English language. I saw how her language skills helped enhance my text. She gave it "the punch" needed to catch the attention of the reader. It was a real pleasure to do business with Laurence and I look forward to another opportunity of working with her."

Frequently asked questions

What is your rate for proofreading and editing?

My minimum project rate is €70 (excl. VAT). The cost of a project will depend on the complexity of the topic as well as the length and quality of the copy to review. Send me your text(s) and I will give you a quote so you can make an informed decision.

How much should I expect to pay to get advice on my writing?

The price for this service starts at €105 (excl. VAT) and may increase depending on the amount of text you share with me, for example. This price includes my review, my written report and a Zoom session to discuss it.

What does the website review consist of?

When I review a website, I look at the information on every page: what is said, what is not said? Is the message clear and demonstrating the value you offer? Does the information flow of the website work overall? Could you add to the content? Should you remove some content? Should you move part of the content of a page onto a different one? Is the copy on brand? Are the CTAs clear and well placed? Etc. I may also make comments on the overall design and aesthetics (because they work hand in hand with the copy). I will send you a report with actionable feedback.

How much does a website review cost?

The price of a review starts at €105 (excl. VAT) and may increase depending on the size of the website. This price includes the review and the report that I will send you.

Do you have areas of specialization?

Yes, I write essentially about well-being, personal and professional development, business coaching as well as training and education. I have a keen interest for all these topics that are connected to a sense of growth. If your business is not related to these subjects but you would still be interested in working with me, don’t hesitate to get in touch. I will let you know if I am comfortable taking your project and, if not, I will see if I can recommend you someone else.

Let’s talk about your project !
Let me see how I can help you achieve your goals.