I help you craft a message that aligns with your authentic self and resonates with your ideal clients
I’m also your partner in strategy, messaging, and user experience. And I can guide you as a project manager—the calm, kind, and structured type— so creating and optimizing your website doesn’t feel like a hard hike through dense jungle, but rather a clear, thoughtful, step-by-step journey.
Creating a successful website is a process. It’s intentional and deep work. It’s also a collaboration, and I’m here for you every step of the way.
It’s about how you can help your ideal clients by addressing their needs, pain points, desires, and aspirations. Let’s make sure they feel understood. And let’s show them how you can help make their lives easier, more beautiful, and more meaningful.
Don’t be afraid to show the human(s) behind the business so people understand who you are, what makes you special, and what makes you right for them. And if they don’t click with you? That’s good, too, because if you’re not the right fit for them, it’s best not to waste each other’s time.
Let’s make your website a welcoming place that’s easy to get around, so people don’t get lost and waste time trying to find information and take action. A place where people are not manipulated by design tricks and salesy tactics. The world is confusing and hard enough as it is, isn’t it? So, let’s create a space guided by ethical marketing practices.
It’s there to help you convert leads into clients. And no, that doesn’t contradict the previous point! You bring value to the world, so share it. Be convincing and give your ideal clients the info they need to make an informed decision. Remember: you first need to sell before you can serve.
Putting myself in your shoes (and your clients’ slippers) makes me a better copywriter— and a better human.
Every project, every training, is an opportunity to further learn, develop, and achieve excellence.
I take our collaboration seriously, but myself, not so much. I can’t resist a pun, and my favorite emoji is 🤪
“I decided to work with Laurence and benefit from her writing guidance service after reading the profiles she wrote about the members of the “Work in the city” community in Amsterdam. I find her profiles are always clear, go deep and have a kindness to them. Well, I also found all of this in Laurence’s workstyle during our collaboration! And on top of that, I received advice that was relevant and customized to my situation. Our collaboration not only enabled me to find a sense of structure but also to think through my mental blocks when it came to writing. I quickly felt I was in a space of trust thanks to Laurence’s professionalism, kindness, and availability. Now the road is clear, and it’s up to me to make these tools and advice mine, to implement them, and go forward!”
Cécile Chaban, Couples Counselor
Like far too many people, I decided to work for myself after going through a burnout. I learned so much working in corporate for 10 years as a project manager. But, while it helped me grow as an adult and a professional, it also crushed my soul a little. So after my body made sure I finally listened, I took a break.
I started by healing myself. I practiced sophrology. I experimented with and was amazed by the power of acupuncture. I read about functional medicine and did an eye-opening elimination diet. Later, I got into cold showers and tried cold plunges.
I also got back into mindfulness and meditation. Each of the retreats I’ve attended has been an enlightening experience.
I gave myself challenges to grow again. Because feeling stuck, feeling so tired and stressed and just unwell in general sucked so much.
I took creative writing classes that confirmed I had a knack for words and storytelling.
I worked with a coach to figure out my next professional step.
And I took that step: I started my copywriting business, embodying my continuous improvement value by learning on the job and taking copywriting trainings because theory and practice go hand in hand.
And it should come as no surprise that I decided to work with coaches and brands focused on mental health, wellness, and personal and professional growth.
Because, whether you offer a service, a program, an app, or a product, I get what you’re doing. You don’t need to explain things to me twice. And I’m very happy to help you bring to the world what you offer. Because I KNOW the world needs it.
I was born and raised in France and always excelled in French, but I fell head over heels with English at school. Probably thanks to my great English teachers who opened up my world—the kind of teachers you want to hug when you meet them again in the street 10 years later, you know the ones?
It was also likely due to my (very) early love for English-speaking art-house films. Watching a Jane Campion or David Lynch movie dubbed in French is an experience I’ve never been interested in—no, thank you.
I went on to read English and American studies at university. I studied for a year in Glasgow, where people often asked me why I had chosen to cultivate my English skills there. I do get their point, but it worked nonetheless 😋
And I worked as a teaching assistant at University College Dublin. After my time in Scotland, I was not afraid of an Irish accent, let me tell you that much.
And now I live in the international community of Amsterdam, where English rules.
French is my first home, and English, my second. Asking me to choose between the two is a cruelty that I don’t deserve.
I’ve always had a special connection with 22, as it’s the number of the French department where I grew up. France is indeed divided into regions (I come from Brittany), and each region is in turn divided into departments (I was raised in the Côtes d’Armor). French people tend to feel strongly about the department they come from and, by association, the number of that department. So 22 is a sign of my origins.
It’s also a nod to the English expression catch-22, which, to quote Merriam-Webster, “is a problematic situation for which the only solution is denied by a circumstance inherent in the problem or by a rule. Ex: the show-business catch-22 — no work unless you have an agent, no agent unless you’ve worked (Mary Murphy).”
This is the kind of absurd situation that leaves you with no other option but to laugh, which is what American writer Joseph Heller was going for when he coined the expression in his book Catch-22.
And talking about laughing, in French, we have the old-fashioned phrase “22, v’là les flics!” (Watch out, the cops are coming!): It reminds me of Les Tontons flingueurs (Crooks in clover), a 1963 French classic gangster movie featuring well-crafted and hilarious dialogue and brilliant actors whose deadpan delivery is the perfect counterpoint.
Last but not least, 22 is an even number, made of two identical figures, and therefore, for me, a symbol of symmetry and balance.
So there you go: complexity and absurdity, balance and symmetry coexisting in just one number, all wrapped up in humor. That’s pretty much my take on life.
Book a call and let’s have a commitment-free chat.