SEO Copywriting and Ghostwriting | Twenty-Two Consulting

Web Copy

That tells your story

Homepage, About section, Product or Services page, etc. You need to write a lot of content for your company website to inform your (potential) customers and convince them to click on that Buy button or to contact you. You need to define what you are going to say, how much/how little and how you are going to say it. You want to ensure you are making a clear and compelling argument while using the right tone, staying on brand and using SEO.

I can help you define all of that and write it for you so that you can focus on taking care of your customers.

Blog and social media content

That gets people’s attention

To drive traffic to your website, get the spotlight on your product or demonstrate your expertise, you want to create compelling content that showcases what you know and do. Writing SEO-optimized blog articles is a great way to build your authority on a subject. Posting on social media like LinkedIn and Facebook well-written content that is informative, helpful and/or entertaining does wonders to put you or your company on the stage and attract new customers.

I can help you with your content strategy, ghostwrite for you and make sure your brand shines through.

They talk about me

I have hired Laurence to write social media posts for me. I give her my ideas and notes and she turns them into texts that I can post online. Before we started collaborating, I wondered whether I would recognize myself in the texts, but it has not been a problem at all as she understands my work and we share the same values. One of the things that I value the most about our work together is that she gives me her input and new ideas. I definitely recommend Laurence as she is a true professional! Besides, the communication between us is smooth and easy and I appreciate this. Last but not least, she delivers on time!

I contacted Laurence to create together some content in English and French for my company. I really appreciated our interaction and her natural way of explaining the ghostwriting process added to her listening skills. It was really nice collaborating with Laurence. She is creative, articulate, adept at problem-solving and incredibly patient. She succeeded in creating and translating content that reflected exactly what I wanted. She did a professional, efficient & tailor-made job. I would strongly recommend Twenty-Two Consulting’s services."

Step 1

We begin with talking about your project, your business, your goals etc. I assess the work needed. We bounce ideas off. I give you a cost estimate.

Step 2

You have approved the quote? Then we are good to start! You fill in my copywriting brief so we are aligned on content, brand, tone etc. Note that the copywriting brief may sometimes come earlier in the process, before the quote.

Step 3

I research, interview you or other subject matter experts when relevant. I write and edit, then deliver the text to you.

Step 4

You read it and let me know your thoughts. You want some changes? No problem. I implement your feedback and redeliver the work. There are two rounds of revisions included in the project quote.

Frequently asked questions

How much does a blog post cost?

A blog post usually starts at €140 (excl. VAT) and the price will vary depending on complexity, length etc. That price includes the initial discussions on the article and topic, research and/or interview (of you or other subject matter experts), writing, editing and two rounds of revisions. We can discuss options such as batching or editing as they can significantly decrease the cost of a post.

How much does a social media post cost?

The rate of a social media post (typically for LinkedIn or Facebook) starts at €70 (excl. VAT) per post and may increase depending on complexity. I recommend we discuss options such as batching or editing as they can significantly decrease the cost per post. As always, the price includes the initial discussions on the article and topic, research and/or interview (of you or other subject matter experts), writing, editing and two rounds of revisions.

How much does copy for a webpage cost?

Let’s discuss your project so I can assess the work needed. I will then send you a quote so you can make an informed decision.

How do you know what to write?

I will ask you to fill in my copywriting brief which will give me a good starting point. I will also research the topic and interview you and/or other subject matter experts when relevant.

What if I want you to make changes on the text you delivered?

The rate for any job that I do includes two rounds of revisions. This means that if you are not totally satisfied with the text I delivered, I will implement your feedback to ensure you are happy with the final result.

Do you have areas of specialization?

Yes, I write essentially about well-being, personal and professional development, business coaching as well as training and education. I have a keen interest for all these topics that are connected to a sense of growth. If your business is not related to these subjects but you would still be interested in working with me, don’t hesitate to get in touch. I will let you know if I am comfortable taking your project and, if not, I will see if I can recommend you someone else.

Get in touch and tell me about your project.