WEBSITE COPYWRITING
Dagmar Hopf - Mindset Coach
THE CLIENT:
Dagmar Hopf, owner of Sevenbirds, is a Mindset Transformation Coach for professional women and is based in the Netherlands.
THE PROJECT:
Dagmar created her website herself when she started out, but after a few years in business, she decided to relaunch it so that it would focus on addressing her corporate audience, primarily the HR and line managers who hire her to support their employees.
She wanted her brand and tone of voice to combine the following characteristics:
- Kind and encouraging
- While at the same time, professional and competent
- Compelling
- Neither formal nor casual
I followed my website message and copywriting process. Dagmar redesigned her website herself.
