WEBSITE COPYWRITING
Olivia Jalby - Health and Wellness Coach
THE CLIENT:
Olivia Jalby is a French Health and Wellness Coach based in Amsterdam.
THE PROJECT:
Olivia needed a website to present her services, develop her online presence, and strengthen her authority as a health professional, especially as she wanted to partner with doctors who could refer their patients to her.
She wanted her brand and tone of voice to evoke the following values:
- Competence
- Expertise
- Empowerment
- Empathy
- Education
When she contacted me to write her website copy, she hadn’t talked with other website professionals yet. So, I recommended several web designers and a legal specialist for her privacy policy and terms of use. I also built the planning for the whole project and coordinated with the web designer she hired.
As Olivia needed a bilingual website, I wrote the copy in English and then transcreated it into French.
THE RESULT:
