VOICE-OF-CUSTOMER INTERVIEWS
Stand out from the online crowd with authentic copy that actually speaks to your audience
Have you ever landed on a website and felt it was just blah, blah, blah—pretty much a snooze fest?
I’m sure you have because, let’s face it, there are a lot of them out there…
And have you ever landed on a website and felt instantly seen, as if the text were talking to you, describing exactly what you thought, what you felt, what you were going through?
I’m equally sure you have too. Maybe you can even think of one right now?
I strongly suspect (like, really strongly suspect) that the difference between the two was connected to a key aspect of the copywriting process: the Voice-of-Customer (VoC) interviews. In one case, that step was skipped, and in the other, the copy was infused with its output.
VoC Interviews are short individual conversations with 3 to 5 people (or more). And not just any people, no: they’re your former clients, the ones who raved about you and whom you loved working with.
These interviews are a great way to gain new insights into what makes you unique, the value you deliver to your clients, why they chose to work with you, the language they use, and more.
When you think of it, it makes sense, right? The best way to write effectively for your future clients is to first talk with your former clients about their experience. That way, you’re not shooting in the dark and fumbling with words as you’re tackling the copy of your homepage.
The thing is, while you can have these conversations with your clients yourself, it’s actually a good idea to have someone else do it for you, so the interviewees feel freer to talk.
I do VoC interviews as part of my full website message and copywriting offer, and I’m happy to provide this service as a standalone offer as well.
What I personally love about VoC interviews is that I get to hear why your clients loved working with you. The whole conversation is deeply ingrained in the human experience, their experience. And the output is real, we’re not making things up.
Also, I’m curious about other people (in a good way, I promise). So I genuinely enjoy asking questions and listening to what they have to say. Being curious has its benefits when you’re a writer, trust me!
VoC Interviews are also a great way to gather testimonials. And you NEED testimonials for social proof on your website! Product reviews are a big part of any effective marketing message because, as potential buyers, we want to be reassured we’re making the right decision.
So that’s the role of testimonials: highlighting how you helped past clients and convincing your audience you’re the right solution for them.
The thing is, getting a solid testimonial isn’t easy, right? Well, not with me in your corner. Thanks to my VoC interviews offer, no more awkward emails to ask your clients for great recommendations! I take care of it for you. 😉
✔️ You’ve decided to write your website yourself and want to maximize the impact of your copy.
✔️ You’ve had at least 3 to 5 happy customers who would gladly give 30 minutes of their time to help you.
Writing your copy yourself will be so much easier and the result so much more effective, too. You’ll know what to write, you’ll be clear on the powerful ideas and words to use to tell about your services and the transformative experience you offer.
And it will all be anchored in reality. Your message will be authentic.
Seriously, I don’t remember how I used to write website copy without VoC interviews, and I don’t want to!
Tip: this service forms a great combo with my Website Copy Guide service 😉
“Thank you for your very detailed and extensive VoC document! It’s really well done, clear and so valuable for the rewriting of my website! ”
Amélie van der Aa, Fertility and Pregnancy Nutritionist
Starting from €357 (excl. VAT).
No problem! Book a commitment-free call with me and I’ll answer them all.
Yes, it is. In my experience, 5 clients is the sweet spot, but there are situations where it could make sense to interview more people: if your portfolio of services is rich and diverse, or if you target clients that are very different (for instance, you work with corporate clients and with individuals). Let me know, and we can decide together what’s best for you.
Sure! Send me a note with your questions at laurence@twentytwo-consulting.com