WEBSITE COPY GUIDE

Write your website copy with confidence
(and a guiding hand)

You bring out the best in your clients, so let me do that for you too

Tell me, does this sound familiar?

You know your business inside and out, but when it comes to writing about it? That’s where things get tricky. Staring at a blank page, second-guessing every sentence, and wondering if your website is actually speaking to your ideal clients… It’s frustrating, isn’t it?

Trust me, you’re not alone. I’ve talked with many coaches and professionals who are in the business of caring about the growth and wellbeing of their clients, and let’s just say there are recurring themes on the topic of writing web copy:

  • Overwhelm: “Where do I even start?”
  • Finding your voice: “How do I make it sound like me?”
  • Self-doubt: “Am I saying the right things? Too much? Too little?”
  • Fear of getting it wrong: “What if my website isn’t clear or compelling enough?”

 

If you want to write your website copy yourself but are struggling with it, my Website Copy Guide service can help.

The principle is simple: You write, and I guide you. I’m the Yoda to your Padawan, if you will.

It means you’re in the driver’s seat of your website copy but with expert support to guide you every step of the way.

The result?

  • A process that’s structured and offers you the clarity you need to write with more serenity.
  • Website copy that sounds like you, speaks to your dream clients and helps you grow your business.
  • A sense of pride when you launch your website because, yes, you wrote the copy yourself!

This service is perfect for you if:

✔️ You have a voice and worry that if someone else writes on your behalf, something might get lost in the process.

✔️ You believe you’re the only person who can write about what you do because you’re the expert.

✔️ You have a limited budget to dedicate to your website but want expert guidance to get it right.

You’re in?

Book a free call and let’s get your website project on the right track.

LET’S TALK!

How it works

Step 1

Clarity & strategy

First things first, we’ll do a deep dive into your business to review and define your services, ideal clients, brand, tone of voice, values, testimonials, credentials, etc. We’ll also discuss the main components of each webpage so you know and understand their role, as well as the various points you need to cover.

What does this look like?
  • You’ll fill out an in-depth copywriting brief.
  • We’ll discuss and refine the brief during a strategy video call.
  • We’ll have a second strategy call where I’ll break down the key components of each webpage so you know what to write and why.


What this gives you:
✅ A clear roadmap for your website copy
✅ Confidence in your messaging
✅ A structure that makes writing easier (and less overwhelming!)
Step 1
Step 2

Expert review & feedback

Once you’ve written your first draft, I’ll step in and review it. I’ll tell you what's working well and what’s not, so you can confidently edit your copy.

What does this look like?
  • I’ll provide a detailed video review of your draft that you can watch at your leisure.
  • We’ll have a video call to go over your questions before you fine-tune your copy.


What this gives you:
✅ Validation that you’re on the right track
✅ Expert insights to strengthen your copy
✅ Guidance to help you sound like you—but clearer and more compelling
Step 2
Step 3

Final website review

You or your website designer will upload your copy to your website, and I’ll do a final review to ensure everything flows beautifully for your website visitors.

What does this look like?
  • I’ll perform a video review of your website, focusing on copy and user experience (UX).
  • If needed, we’ll have a follow-up call to address any final nagging questions.


What this gives you:
✅ The eyes of an expert to ensure that design and copy work well together
✅ Advice on how to optimize your user experience
 ✅ The confidence to hit the Publish button on your website
Step 3

Tip: this forms a great combo with my Voice-of-Customer Interviews service 😉

“I decided to work with Laurence and benefit from her writing guidance service after reading the profiles she wrote about the members of the “Work in the city” community in Amsterdam. I find her profiles are always clear, go deep and have a kindness to them. Well, I also found all of this in Laurence’s workstyle during our collaboration! And on top of that, I received advice that was relevant and customized to my situation. Our collaboration not only enabled me to find a sense of structure but also to think through my mental blocks when it came to writing. I quickly felt I was in a space of trust thanks to Laurence’s professionalism, kindness, and availability. Now the road is clear, and it’s up to me to make these tools and advice mine, to implement them, and go forward!”

Cécile Chaban, Couples Counselor

Investment

Only €557 (excl. VAT).

Let’s do this!

Book a commitment-free call and let’s make sure your website reflects your brilliance.

LET’S TALK!

FAQs

How long does this process take?

I recommend planning about 3 months for a website project. However, if life gets in the way and you need more time, I offer coverage for up to 6 months.

Do you rewrite my content for me?

No, this is not a copy-editing service. However, I do make copy suggestions as often as possible. I also let you know about any pesky typos I’ve noticed 😉

I’m interested in this service, but I’m not ready to book a call. Can I email you instead?

Sure! Send me a note with your questions at laurence@twentytwo-consulting.com