WEBSITE COPY AND MESSAGING STRATEGY
FOR COACHES AND BRANDS FOCUSED ON
Invest in a strategic partnership and make sure your website truly expresses your message and enables you to grow
You’re ready for the next step in your business, and you know that means your website needs an upgrade because what got you here, won’t get you there.
You suspect—wait, scratch that—you KNOW there’s more to website copy than what you can do alone.
So you’re ready to get help because:
So it’s time. Bringing on a strategic partner is a must.
With every project, I bring the strategy, structure, and passion you need to create a website that’s clear, inspires trust, and helps you attract your ideal clients. Here are the 5 ways I can help you—in English and French.
Let me take care of (almost) everything.
You write your website and I guide you step by step.
I audit your website, and you implement the changes.
Discover what goes into creating your first website, step by step.
Learn what your clients think, say, and feel so you can write better copy.
Rely on me to make an unforgettable impression
Your website is the starting point, opening up a conversation with your ideal clients. To help them see you’re the one, I’ll craft website copy that’s strategic, empathetic, and optimized for results. With my extensive process that includes in-depth research, your site will become a magnetic touchpoint, attracting more of the clients you’re here to help.
This service is perfect for you if:
✔️ You’re ready to invest in a full copywriting service.
✔️ You want to trust a professional with your website strategy and copy so you can focus on what you do best.
✔️ You want your website copy optimized for search engine optimization (SEO), user experience (UX), and conversion.
Stay in the driver’s seat, with me as your co-pilot
You love the idea of writing your website copy but don’t want to go it alone? This option keeps you in charge of the words while I provide the strategic guidance, support, and feedback you need to make it shine.
This service is perfect for you if:
✔️ You have a voice and worry that if someone else writes on your behalf, something might get lost in the process.
✔️ You believe you’re the only person who can write about your specific work because you’re the expert.
✔️ You have a limited budget to dedicate to your website but want expert guidance to get it right.
Optimize what you’ve got
If you already have a website but feel it could do more, let’s assess what’s working and what needs refinement. Through my in-depth audit, I’ll review your copy and UX to uncover missed opportunities and give you actionable insights to boost clarity, connection, and conversions. You can then implement it all yourself.
This service is perfect for you if:
✔️ You want the fresh eyes of a professional on your existing website.
✔️ You want to quickly get clear, actionable feedback that you or your team can then implement at your own pace.
✔️ You want to take the guesswork out of optimizing your website without breaking the bank.
Discover what goes into creating your first website, step by step
Launching your website is a big milestone, and getting to that point can be pretty daunting because there’s so much to do and think about! Especially when you’re planning to do it (mostly) on your own. So, book a strategy session with me, and let me be your expert sparring partner. You’ll get clarity and a plan.
This service is perfect for you if:
✔️ You have no idea where to start, and you’d like to understand the various aspects you need to consider to get this right.
✔️ You have lots of burning questions! You want to make sure you’re taking the right actions and not neglecting anything important.
✔️ You want to tap into the expertise of a professional and receive actionable advice tailored to your business.
Tap into your ideal clients’ inner thoughts and show you understand them
If you want to write copy that will have your ideal clients swear you’ve been eavesdropping on them, I have a neat trick for you: VoC interviews. Let me talk with your former customers about their experience working with you, and I’ll share the insights I’ve gathered.
This service is perfect for you if:
✔️ You’ve decided to write your website yourself and want to maximize the impact of your copy.
✔️ You’ve had 3 to 5 (or more) happy customers who would be happy to give 30 minutes of their time to help you.
I’m more than a copywriter—I’m your partner in strategy, messaging, and UX
Your website project deserves to be calm, clear, and structured. Based on your needs, I can act as a project manager, messaging strategist, and collaborator every step of the way.
I’m here to guide you, answer questions, and simplify the process, so creating and optimizing your website doesn’t feel like a hard hike through dense jungle, but rather a clear, thoughtful, step-by-step journey.
With SEO, UX, and a deep understanding of what drives trust, I create websites that work—for you and for the people you’re here to serve.
“In my role as a startup founder, I do not have much time to spare but how we represent our brand is essential for attracting the right audience. I had the pleasure to work with Laurence on growing our brand. Laurence reviewed and optimized every page of our website. Her attention to detail and ability to clarify meaning was essential to increase user engagement. She made strong recommendations to improve the flow and the content of our website. She even wrote custom content aligned with our brand and with targeted calls to action. Ultimately, working with Laurence is a fulfilling partnership and I am grateful for her contributions to our team.”
Nalani Kopp, Founder at ArtherapyHQ
Book a free call with me. And let’s make your website a powerful tool for connection, clarity, and growth.
Can you write other types of copy on top of helping me with my website?
Yes, if you’re looking for a copywriter for your website and would like to keep them on for other projects, that’s also possible. I can work on your sales pages, blog, LinkedIn profile, social media content, case studies, and more.
In what languages do you work?
I write copy in English and French, the two linguistic loves of my life. Mmm, does that mean I’m polyamorous? 🤔
No problem! Book a commitment-free call with me and I’ll answer them all.