WEBSITE MESSAGE AND COPYWRITING SERVICE

Does your website nurture the conversation
with your ideal clients… or does it end it?

Let’s make sure your copy engages your dream clients
so they see exactly why you’re the one they need

Have you reached that point?

That point in your business when you look at your website and realize you need to change it, transform it even. Because it’s just not doing it for you anymore. And your business may be suffering as a result.

Here are the typical signs:

  • You cringe at the idea of sharing your website’s URL. Instead, you prefer directing people to your social media.
  • Clients or friends tell you your website is unclear and doesn’t explain the value you bring. They worked with you or know you so well that they understand the transformative power of your work. They just can’t find you, your brilliance, or your voice in the website copy.
  • You’re getting your clients through word-of-mouth, and you’re thinking: ”It would be nice to get clients from my website!”

Why is the love gone?

I’m not the gambling type, but I’m willing to bet that’s due to one of the following reasons:

  • You wrote your website copy yourself when you launched your business. You felt pretty good about it then, but now, it feels amateurish.
  • Over months or years, you’ve added new pages, sections, and buttons as you’ve enriched your offering and developed your business. And today, your website is a mess!
  • You’ve niched, doubling down on a specific expertise or audience, shifting your positioning, but your website still tells the old story, and you fear it’s costing you leads. Spoiler alert: it certainly is!
  • You love writing, so taking care of your own website copy made sense, but you’re starting to realize that copywriting is a specific skill set and that there’s more to an effective website than what you know.

 

All of these are tell-tale signs that your website is due for a potent upgrade!

The kind of transformation that requires the skills, work, time, and focus of a professional copywriter.

And you guessed it, that’s where I come in 😉

Professional website copywriter to the rescue!

As a website copywriter and messaging strategist, I look to strike that perfect balance between strategy and authenticity, storytelling and selling. I aim to craft website copy that feels aligned, sounds like you, and actually works.

With my Website Message and Copywriting service, your website message and copy will feel the boosting benefits of a boot camp combined with the rejuvenating effect of a spa retreat. I will get your website into shape so it’s ready to do some of the heavy lifting in your business.

This service is perfect for you if:

✔️ You’re ready to invest in a full copywriting service.

✔️ You want to trust a professional with your website strategy and copy so you can focus on what you do best.

✔️ You want your website copy optimized for search engine optimization (SEO), user experience (UX), and conversion.

You’re in?

Book a free call with me and let’s align your website with your business.

LET’S TALK!

Done-for-you Website Copy service: The lowdown

This is a full-service, deep-dive experience designed to make your website work for you. What do I mean by that? Let me tell you about my process.

Step 1

The brief and the strategy call

We kick off the project with my copywriting brief: you fill out a questionnaire that will tell me more about your business, your clients, your brand, what you’re seeking for your tone of voice, etc. This document is quite extensive and provides a solid base for the project. We then discuss it during a strategy call.
Step 1
Step 2

The Voice-of-Customer interviews

I interview some of your former clients to gather Voice-of-Customer (VoC) data. This is a great way to gain new insights into what makes you unique, the value you deliver to your clients, why they decided to work with you, etc.

These interviews allow me to gain precious knowledge to write compelling copy. They are short individual conversations with 3 to 5 people (or more). They’re also a great way to gather testimonials. No more awkward emails to ask your clients for recommendations—I’m taking care of that for you 😉
Step 2
Step 3

The competitive research

Based on the information you provided in your brief, I will conduct competitive research to gain deeper insights into your specific competitive landscape and identify messaging opportunities.
Step 3
Step 4

The SEO keyword research

I work with an SEO specialist to handle keyword research, the kind of words that your audience types into Google when looking for what you have to offer. I will then use them strategically in the copy.
Step 4
Step 5

The interview (hint: you’re the star)

I also interview you to gain a more profound knowledge of your story. I love finding out what makes my clients unique and memorable, and that's something best achieved through an interview. This is a must for your About page!
Step 5
Step 6

Let the writing begin!

Once I have all the information I need, I write the first draft. I present it within basic wireframes to give you (and your website designer) a sense of the layout on each page.
Step 6
Step 7

Revision round no 1

I send you the copy for review. You get back to me with your comments, and we have a call to discuss your feedback (only if needed, but it usually is). I then update the copy accordingly.
Step 7
Step 8

Revision round no 2 & UX review

I send you the updated copy so you or your website designer can upload it to your website. We examine it individually and together to assess how the copy aligns with the design and identify the necessary changes. I review the user experience for your website visitors. I then update the copy accordingly, based on your feedback and my conclusions, and redeliver the updated copy. I also share a video to explain my feedback impacting the design.

These two rounds of revisions provide ample opportunity for you to provide your feedback, allowing us to refine the copy to meet your needs and expectations.
Step 8
Step 9

SEO optimized meta tags

At the end of the second round of revisions, I deliver optimized meta tags to help boost your website's SEO and give it some Google love. Those meta tags are the page titles, page descriptions, and image descriptions (also known as alt texts), and they can also help with conversion and the user experience.
Step 9

And voilà! My work is done, and your website is ready to launch.
I wasn’t kidding when I told you my process is extensive, was I? 😉

“I want to thank Laurence for applying her expertise and methodology to rewrite my website. She helped me a lot by translating my message and my clients’ feedback into copy that is absolutely to the point, easy to read, and addresses my clients’ needs. And besides all of that, I really enjoyed her structured way of working as well as our conversations flowing naturally and open-minded. Thank you, Laurence!”

Dagmar Hopf, Mindset & Empowerment Coach

Why this process works (and why it’s different)

If you’ve read this far, you got my point: I don’t just sit down and start writing.

I invest time in understanding you, your story, your values, your business, your audience, and your market, so every word is rooted in strategy.

Here’s what makes my approach thorough and unique:

  • Voice-of-Customer (VoC) interviews: I talk to your clients to uncover the exact words, emotions, pain points, and desires that drive them to work with you. No guesswork, just real insights.
  • Competitive research: I analyze your market to position your business uniquely and highlight what makes you stand out.
  • The interview: We have a casual yet thoughtful conversation where I ask about you and your life. I want to know what makes you unique and special, so I come in peace but armed with a lot of questions 😉
  • Search engine optimization: I collaborate with an SEO specialist to ensure your copy helps you get discovered by the right people.
  • UX review: I review the copy on the website to assess how the design and copy work together and to optimize the user experience for your website visitors.

The result?

You get website messaging and copy that is:

✅ Strategic – Aligned with your business goals and built to convert.

✅ Empathetic – Written with a deep understanding of your audience’s needs and desires.

✅ Optimized for results – SEO, UX, and conversion-focused, so your website isn’t just beautiful, it works.

Thanks to my extensive process, your website will become a magnetic touchpoint, attracting more of the clients you’re here to serve.

Investment

This service starts at €1500. Let’s discuss your goals and needs so I can scope the project and assess your investment. Because your business is worth it!

Let’s do this!

Book a commitment-free call with me and let’s make sure your website reflects your brilliance.
LET’S TALK!

FAQs

How long does a website project usually last?

I typically advise to plan 3 months for a website project. Not that I need 3 months to do my work, mind you, but I’m here for you from the very beginning until the end. This is a highly collaborative effort and, to make sure that everyone has the time to do their part (the website designer, the SEO specialist, your clients for the VoC interviews, as well as you and me), it’s good to plan 3 months.

I only want you to write a few pages, not my whole website. Is that possible?

Yes! While I recommend we work on the entirety of your website for a more consistent and effective result, I’m also happy to focus solely on one or a few pages, depending on what you need most right now. Let’s talk!

Can you write other types of copy on top of my website?

Yes, if you’re looking for a copywriter for your website and would like to keep them on for other projects, that’s also possible. I can work on your sales pages, blog, LinkedIn profile, social media content, case studies, and more.

In what languages do you write?

I write copy in English and French, the two linguistic loves of my life. Mmm, does that mean I’m polyamorous? 🤔

I’m interested in this service, but I’m not ready to book a call. Can I email you instead?

Sure! Send me a note with your questions at laurence@twentytwo-consulting.com